Privacy Policy

Effective date: February 5, 2026

This Privacy Policy describes how Stone Road Family Farms, LLC (doing business as Sport Dog Food, “Sport Dog Food,” “we,” “us,” “our”) collects, uses, discloses, and protects information when you visit sportdogfood.com or otherwise interact with us (the “Services”).

1) Information we collect

We collect information in three main ways: (a) you provide it, (b) we collect it automatically, and (c) we receive it from third parties.

A. Information you provide

• Contact information: name, email address, phone number, shipping/billing address.
• Account information (if you create an account): login details and preferences.
• Order and customer service information: items purchased, order history, messages, reviews, and support requests.
• Marketing preferences: email/SMS opt-in status and communication choices.

B. Information collected automatically

• Device and usage data: IP address, browser type, device identifiers, pages viewed, links clicked, time spent, referring/exit pages, and other activity logs.
• Approximate location: inferred from IP address (e.g., city/state).
• Cookies and similar technologies: used for site functionality, analytics, and advertising (see Section 5).

C. Information from third parties

• Payment and checkout providers: limited information necessary to process transactions (we do not store full payment card numbers).
• Shipping carriers: delivery status and address validation.
• Analytics and advertising partners: performance and attribution data.

2) How we use information

• Process and fulfill orders (payments, shipping, returns, confirmations).
• Provide customer support and respond to requests.
• Operate, maintain, and improve the Services (analytics, testing, debugging).
• Personalize content and experiences (e.g., product recommendations).
• Send transactional messages (order updates, account/security notices).
• Send marketing messages (if you opt in), including promotions and product updates.
• Detect, prevent, and investigate fraud, abuse, and security incidents.
• Comply with legal obligations and enforce our policies.

3) How we share information

We may share information with:

• Service providers (processors) — payment processing, order fulfillment, shipping, email/SMS delivery, customer support tools, hosting, analytics, and security services. These providers may access information only to perform services for us.
• Business partners (limited cases) — advertising and analytics partners for measurement, attribution, and marketing (subject to your choices and applicable law).
• Legal and safety — if required by law, subpoena, court order, or to protect the rights, safety, and security of Sport Dog Food, our customers, or others.
• Business transfers — if we’re involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction.

We do not sell your personal information in the conventional sense. Some privacy laws define certain advertising-related data sharing as a “sale” or “sharing.” See Section 8 for opt-out rights.

4) Payment information

Payments are processed by third-party payment providers. We do not store full credit/debit card numbers on our servers. The payment provider may collect and store payment details according to its own privacy policy.

5) Cookies and similar technologies

We use cookies, pixels, and similar technologies for:

• Strictly necessary purposes: site functionality (cart, checkout, security).
• Preferences: remembering settings (where available).
• Analytics: understanding how the site is used and improving performance.
• Advertising: measuring ad performance and showing relevant ads (where used).

You can control cookies through your browser settings. Some features may not function correctly if cookies are disabled.

6) Email and SMS marketing

• Email: You can unsubscribe at any time using the link in our emails.
• SMS (if offered): You can opt out by replying STOP or following the instructions in messages. Message and data rates may apply (per your carrier).

6A) SMS Privacy (Mobile Information)

We collect your mobile phone number and your consent to send SMS messages you opt in to receive (such as class/appointment reminders and schedule updates). We use your mobile number only to provide these messaging services and customer support. We do not sell or share mobile phone numbers or SMS opt-in consent with third parties or affiliates for their marketing or promotional purposes. We may share your mobile number with service providers (such as our SMS delivery platform) only to deliver messages on our behalf and as required to provide the service.

We may still send non-promotional messages (e.g., order confirmations, shipping updates).

7) Data retention and security

Retention: We keep information as long as reasonably necessary for business and legal purposes (e.g., fulfilling orders, tax/accounting obligations, resolving disputes, and enforcing agreements).

Security: We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure.

8) Your privacy rights (U.S. and state privacy laws)

Depending on where you live, you may have rights such as:

• Access: request information about what we collect/use/share.
• Deletion: request deletion of certain personal information.
• Correction: request correction of inaccurate information.
• Opt-out of targeted advertising: opt out of “sharing” for cross-context behavioral advertising (as defined by certain state laws).
• Non-discrimination: you will not be treated differently for exercising privacy rights.

How to submit a request: Email privacy@sportdogfood.com with the subject “Privacy Request” and include your name, email, and the request type. We may need to verify your identity.

Do Not Sell or Share / Targeted Advertising Opt-Out (if applicable): If we engage in targeted advertising as defined by certain state laws, you can opt out by using a cookie preference/opt-out tool on our site (if available) and/or contacting us at privacy@sportdogfood.com.

Global Privacy Control (GPC): If our site detects an enabled GPC signal, we will apply it where required by law for applicable browser/device.

9) Children’s privacy

Our Services are not intended for children under 13 (or under 16 where applicable). We do not knowingly collect personal information from children. If you believe a child has provided information, contact us to request deletion.

10) International visitors

If you access the Services from outside the United States, your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

11) Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date. Material changes may also be communicated through the Services or by other appropriate means.

12) Contact us

Stone Road Family Farms, LLC (d/b/a Sport Dog Food)
Attn: Privacy
112 Potunk Lane
Westhampton, NY 11977
United States
Email: privacy@sportdogfood.com
Phone: +1 (631) 998-7004