Dog Food Ingredients Knowledge Base


Animal-source protein


Beef Meal

Beef meal provides the essential amino acids for nourishing muscles and bones. Beef meal is high quality beef muscle (skeletal and cardiac) with the moisture removed.  Our high quality beef meal also provides high levels of iron and zinc to support a healthy immune system. High quality, protein specific meals are simply a dried and more concentrated form of the meat. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can contain any species of animal.


Whitefish Meal

Whitefish meal is a concentrated, highly digestible protein and fat source - It is an excellent source of high quality protein, and long chain Omega 3 fatty acids, which are critical for healthy skin, coat and body function. We source and select special low ash whitefish meal as to control mineral levels that contribute to proper urinary health. It is an excellent source of high quality protein, and long chain Omega 3 fatty acids, which are critical for healthy skin, coat and body function.


Venison Meal

Venison is an iron rich alternative meat protein with significant levels of essential amino acids and fatty acids to support your pet’s immune system. Venison meal is the clean combination of the flesh and skin of venison with the moisture removed. This unique protein can be a healthy solution for pets with allergies to common proteins. High quality, protein specific meals are simply a dried and more concentrated form of the meat. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can be any species of animal.


Chicken Meal

Chicken meal is the clean combination of the flesh and skin of chicken with the moisture removed. Our high-quality chicken meal is an excellent source of highly digestible, lean meat protein, which never contains added growth hormones. High quality, protein specific meals are simply a dried and more concentrated form of the meat, poultry or fish protein. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can contain any species of animal.


Menhaden Fish Meal

Menhaden are cold water, free ranging fish and a rich source of nutritious oils to help support healthy skin and a glossy coat. They are caught fresh and immediately frozen at sea to retain freshness and quality. Menhaden Fish contains 84%-90% water. When the moisture of the Menhaden Fish is cooked out than it is a called a meal.  


Beef Liver

Beef liver is a nutrient-rich organ meat, and is a good source of lean protein and vitamin A and other vitamins/minerals. Freeze dried beef liver has undergone the natural freeze-drying process which maintains the integrity of the ingredient.  Freeze drying is a food preservation process that requires no chemicals or additives and effectively retains the nutritional value, color, flavor and cellular structure of the food. It is a process whereby frozen food is placed under a vacuum and water sublimated off.


Chicken Liver

Chicken liver is a nutrient-rich organ meat, and is a good source of protein and Vitamin A and other vitamins/minerals. Our freeze dried chicken liver has undergone the natural freeze drying process. Freeze drying is a food preservation process that requires no chemicals or additives and effectively retains the nutritional value, color, flavor and cellular structure of the food. It is a process whereby frozen food is placed under a vacuum and water sublimated off.



Wholesome Grains


Whole Brown Rice

Brown Rice is a nutritionally intact whole grain, and is rich in fiber, dietary minerals (including manganese, phosphorus), and vitamins (including niacin, vitamin B6, and vitamin E). Whole brown rice is unmilled – or partly milled – rice. 


Millet

Millet is the term used to describe a group of small-seeded plants that belong to several different genera. It is rich in B vitamins (especially niacin, B6, and folic acid), calcium, iron, potassium, magnesium, and zinc. Millet, while technically a grain, is gluten-free.


Whole Barley

Whole barley is a nutritionally intact whole grain, and is rich in dietary fiber, antioxidants, dietary minerals (including magnesium, manganese, phosphorus, and selenium), and vitamins (including niacin, vitamin B6, and vitamin E).


Sorghum

Sorghum is a grain which primarily is used as a source of carbohydrates. It contains more fiber and less fat than most other grains. It is not as digestible as rice, and as such is sometimes used to help control blood sugar. Sorghum is gluten free so it is often recommended for dogs that are prone to food intolerance.  It is also referred to as milo.


Ground Milo

Ground Milo is a grain which primarily is used as a source of carbohydrates. It contains more fiber and less fat than most other grains. It is not as digestible as rice, and as such is sometimes used to help control blood sugar. Sorghum is gluten free so it is often recommended for dogs that are prone to food intolerance.  It is also referred to as sorghum.


Flaxseed Meal

Also known as linseeds, flaxseeds are rich in Omega 3 fatty acids. Flaxseeds are high in fiber that adds bulk to the diet. Omega-3 fats in flaxseed also improve the shine of the pet’s coat. It also aids in the movement of food through the digestive system.



Omega Fatty Acids


Salmon Oil

Salmon oil is an excellent source of essential amino acids and Omega-3 Fatty Acids to help balance the ratio of Omega-6 to Omega-3 fatty acids for a healthy skin and coat. Omega-3 fatty acids are known to modulate the body’s inflammatory responses, such as arthritis.


Herring Oil

Herring oil is an excellent source of essential amino acids and Omega-3 Fatty Acids to help balance the ratio of Omega-6 to Omega-3 fatty acids for a healthy skin and coat. Omega-3 fatty acids are known to modulate the body’s inflammatory responses, such as arthritis.


Green Lipped Sea Mussel

The Green Lipped Sea Mussel is an all-natural source of glucosamine derived from a shellfish called the green-lipped sea mussel. The extracted glucosamine from the green-lipped sea mussel is useful in preventing arthritis and maintaining healthy connective tissue, tendons, ligaments and cartilage. 


Chicken Fat

Chicken fat is the highest of all animal sources in linoleic acid (over 23%), an important element for skin and coat health. Chicken fat is obtained from the tissues of chickens in the commercial process of rendering or extracting. 



Plant and Vegetable sources


Blueberries

Blueberries are a source of antioxidants that may help support health and vitality. Blueberries are the edible fruit of the blueberry bush. Our certified organic blueberries have been grown without pesticides, preservatives, or synthetic fertilizers. 


Tapioca

Our tapioca is an all-natural ingredient that is extracted from the root of the cassava plant (chicory root) via a series of washing, peeling, grating, and drying steps, a process that removes any cyanogenic glycosides. Tapioca is a unique, 98% digestible, grain-free, and gluten-free starch.


Kale Sprouts

Kale is considered to be one of the most highly nutritious vegetables, with sulfur containing phytonutrients that may aid the liver's natural detoxification pathways. Kale is very high in beta carotene, vitamin K, vitamin A, vitamin C, lutein, zeaxanthin, and reasonably rich in calcium.


Red Clover Sprouts

Red Clover sprouts contain natural digestive enzymes which make food easier to digest. They are a rich source of protein, and contain vitamins A, B, C, E and K and minerals calcium, magnesium, potassium, iron, phosphorus and zinc.


Sweet Potatoes

Sweet potatoes are considered the most nutritious vegetable due to its high Vitamin A and beta-carotene content. The sweet potato is nutrient rich root vegetable. In some parts of the US, sweet potatoes are often referred to as yams; botanically, however, they are not true yams (which are native to Africa) nor are they a true potato. Sweet potatoes are most closely related to the magnolias and morning glories. Sweet potatoes are an excellent source of antioxidants such as Beta-Carotene, Vitamin A, Vitamin C and Vitamin E, as well as Potassium, Calcium, Iron and other vitamins and minerals. Sweet potatoes are a good source of natural dietary fiber, and add a healthy, sweet taste to the food. 


Yams

Yams have dietary fiber help reduce constipation, decrease bad (LDL) cholesterol levels by binding to it in the intestines . May prevent risk of colon cancer by keeping toxic compounds in the food from adhering to the colon mucosa. Additionally, being a good source of complex carbohydrate, it regulates steady rise in blood sugar levels. For the same reason, yams are recommended as low glycemic index healthy food.


Pumpkin

Pumpkin is a fruit that helps neutralize the intestinal tract and ensures firm stool. Pumpkin is a good source of beneficial fiber, Vitamin A, and Vitamin C. Pumpkin is a fruit of the species Cucurbita pepo or Cucurbita mixta. Although the pumpkin is botanically classified as a fruit (the ripened ovary of a flowering plant), it is widely regarded as a fiber and carotenoid dense vegetable. 


Blueberries

Blueberries are the edible fruit of the blueberry bush. Our certified organic blueberries have been grown without pesticides, preservatives, or synthetic fertilizers. Blueberries are a source of antioxidants that may help support health and vitality.


Bok Choy

Bok choy is a powerful antioxidant. Our certified organic bok choy has been grown without pesticides, preservatives, or synthetic fertilizers. Bok choy is rich in Vitamin C, and is a beneficial source of beta-carotene, folic acid, and calcium.


Zucchini

Zucchini has about 20 calories per cup and is a good source of Vitamin C, Potassium and Magnesium, and fiber. Zucchini also is a good source of Vitamin A and some of the B Vitamins. Its high content of Vitamin C provides antioxidants, and it can be an anti-inflammatory.


Squash (Butternut)

Butternut squash is a well-balanced food source that is rich in complex carbohydrates and low in saturated fat and sodium. It is an excellent source of fiber, vitamins A and C, and beta carotene. It supplies the minerals magnesium, manganese, calcium and potassium


Kale

Kale is considered to be one of the most highly nutritious vegetables, with powerful antioxidant and anti-inflammatory properties. Kale is very high in beta carotene, vitamin K, vitamin A, vitamin C, lutein, zeaxanthin, and reasonably rich in calcium.


Papaya

Papaya is a fiber-rich tropical fruit that high in Vitamins A, C & E, Carotenoids, and other antioxidants, which all promote eye health, blood vessel integrity, and joint function. Papaya also contains the enzyme papain, which supports digestion of protein and works with papaya’s fiber to maintain a healthy intestine tract.


Inulin

Inulin is an insoluble plant fructan, also known as a prebiotic, that stimulates growth of beneficial bacteria (probiotics) in the digestive system. It is harvested from the chicory root.


Cranberries

Cranberries are appreciated for their content of antioxidants and natural acidic properties that may support urinary tract health. Cranberries are rich in flavonoids.


Parsley

Parsley serves as a dietary source of antioxidants, chlorophyll, Vitamin A, Vitamin C, and Vitamin K.  It also promotes good breath, and reduces the likelihood of tumors, cysts, and abnormal growths.


Kelp

Kelp is a general term used to describe large brown seaweeds. Seaweeds have been used throughout the world for centuries as a rich source of natural organic minerals and vitamins like iodine, potassium and calcium. Kelp is not only rich in iodine, but is also an additional natural source of beta-carotene, B vitamins, and vitamin C.


Artichokes

Artichokes provide many important minerals, including magnesium, chromium, manganese, potassium, phosphorus, iron and calcium. They are also a good source of fiber, vitamin C, and folate.



Beneficial Prebiotics/Probiotics


Prebiotics

Prebiotics, such as inulin, can be thought of as food for the beneficial bacteria that live in your pet’s digestive tract. It is a special type of insoluble fiber that only bacteria can breakdown. Bacteria ferment this fiber and generate amino acids, volatile fatty acids (VFA), and vitamins. Our foods include prebiotics to ensure that the probiotics thrive and produce beneficial nutrients for your pet.


Probiotics

Probiotics are beneficial bacteria that live in your pets’ intestinal tract. They ferment specific nutrients (insoluble fiber) and in turn provide amino acids, vitamins and volatile fatty acids (VFA) to nourish your pet’s large intestine and overall body.

Probiotics reproduce in the gut to help achieve normal, balanced microflora, which helps maintain healthy digestion. Prebiotics, such as inulin, can be thought of as food for the probiotics. Bacteria ferment this type of fiber. Our foods include prebiotics along with the probiotics to ensure that your pet receives all of the benefits from the probiotics.


Lactobacillus acidophilus

Lactobacillus acidophilus is a probiotic bacterium which is commonly found in yogurt. Probiotic bacteria survive digestion in the stomach and help maintain the balance of ‘good bacteria’ in the lower parts of the intestinal tract. A good balance of ‘friendly’ bacteria in the intestine reduces the risk of health problems. Lactobacillus acidophilus has been used to treat canker sores, colitis, diarrhea, halitosis, oral thrush, and yeast and other infections.  See Live Micro-organism.


Lactobacillus casei

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Bifidobacterium Thermophilum

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Lactobacillus Plantarum

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Bifidobacterium Thermophilum

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Bifidobacterium Longum

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Enterococcus Faecium

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Bacillus Subtillus

Creates good bacteria in the body that help maintain intestinal health. Moreover, it helps to ensure that the nutrients in vitamins and supplements are getting to your pet's cells. See Live Micro-organism.


Live Micro-organisms

Natural micro-flora (friendly bacteria) that may help the digestion process, thus providing more efficient utilization of food and produce bacterium which act as natural antibiotics.


DL-Methionine

DL-Methionine is an essential amino acid, which is one of two sulfur-containing amino acids (cysteine being the other) that helps to build proteins. It is essential for all animals and also helps to naturally acidify foods. We use DL-Methionine to promote optimal pH.


Brewer Yeast

Yeast is a beneficial source of amino acids, vitamins, and minerals - Brewer's Yeast is a different species from the harmful yeast that causes ear or skin infections. Yeasts are not bacteria, plants, or animals; they are technically a type of eukaryotic microorganism classified in the kingdom Fungi. 


Beet Pulp

In addition to being a good fiber source, beet pulp may have a slight advantage over some other fiber sources because of its benefit to the intestinal bacteria that help maintain colon health. Beet pulp is often found in many quality foods, and when fed correctly, is an ingredient that can be beneficial to almost all pets.  Beet pulp neutralizes the intestinal tract and ensures firm stool.



Important Vitamins & Supplements


Vitamin A Supplement

Vitamin A is essential for normal eyesight. This vitamin combines with a specialized protein in the retina of the eye that is necessary for night vision. Vitamin A also helps develop and maintain the cornea in the eye, all mucous membranes, the digestive tract, the urinary tract, the reproductive tract, the skin and the lungs. It is important for normal body growth and the formation of bones and soft tissue. This vitamin also helps support the immune system. Vitamin A is stored in the liver.


Vitamin D3 Supplement

Vitamin D3 is a fat-soluble vitamin.  Its main function is to stimulate the absorption of calcium and phosphorus. This important vitamin aids in the formation of normal bones and teeth. It also aids in the maintenance of a healthy nerve and muscle system by regulating the level of calcium in the blood. Calcium is necessary for normal nerve transmission and muscle contraction (including the heartbeat), and the nerves and muscles depend on a constant supply of this mineral from the blood.


Vitamin E Supplement

Vitamin E is a fat-soluble group of 8 structurally distinct molecules known as tocopherols; they are potent antioxidants. In the body, it protects fat and Vitamin A from destruction by charged oxygen called free radicals. It functions to stabilize cell membranes and protect them from damage by air pollutants, particularly the cells in the tissues of the lungs and mouth. Vitamin E is known to help reproductive development and hormone production.


Vitamin B12 Supplement

Vitamin B12 is the largest, most complex, and most potent water-soluble compound essential to animals and microorganisms, such as probiotics. Vitamin B12 is necessary for food metabolism, DNA formation, and the prevention of anemia.


Thiamine Mononitrate

Thiamine (Vitamin B1) is a water soluble vitamin also known as thiamin or thiamine hydrochloride. Thiamine Mononitrate is required for normal functioning of all body cells, especially nerves and peristaltic movement in the GI tract. Vitamin B1 is involved in numerous body processes that break convert food into energy and strengthen heart muscle. Vitamin B1 deficiency may lead to weakness, GI disorders, and weight loss. Because this vitamin is water-soluble, excesses are excreted in the urine rather than stored, and a daily supply of the vitamin is necessary.


Pyridoxine Hydrochloride

Pyridoxine Hydrochloride is an organic form of Vitamin B6. Vitamin B6 is a water-soluble organic compound that is an essential micronutrient for microorganisms and animals as it is needed to make DNA and participates in over 60 enzyme reactions. It is integrally involved in transport, synthesis, and breakdown of amino acids and carbohydrates. Vitamin B6 aids in the absorption of antibodies and red blood cells. The pyridoxine requirement of an animal is directly proportional to the level of protein in the diet and degree of stress.


Riboflavin Supplement

Riboflavin (Vitamin B2) is a water-soluble vitamin. Vitamin B2 is essential for the normal release of energy from carbohydrate, protein and fat in food. It is important for normal growth and development, the production of and regulation of certain hormones, and eye pigment formation. It is a critical component in making energy for cells. Low levels can lead to dermatitis, eye lesions, and poor growth.


Niacin Supplement

Niacin (Vitamin B3) is a water soluble vitamin that cannot be stored in the body because any unused niacin is excreted in urine. Niacin functions in over 50 body processes and is primarily important in the release of energy from carbohydrates. Niacin aids in the breakdown of carbohydrates, protein and fats, in the formation of red blood cells and in the detoxification of several drugs and chemicals. The diversity of niacin's roles makes it essential for the supply of energy to and the maintenance of all body cells. It is an essential vitamin for a healthy nervous system and brain function and is one of the first vitamins to be used–up in times of stress.


Folic Acid

Folic Acid is a Vitamin of the B complex that is water-soluble and essential in animal metabolism. It is also known as folate or Factor R. Folic acid is absorbed from the small intestine and small amounts are stored in the liver and other tissues. Excess is excreted in the feces. Its main function is to maintain the cells' genetic code, regulate cell division, and build red and white blood cells. When folic acid is deficient in the body, the inability to produce adequate DNA leads to decreased cellular growth and maturation. Like several of the other B vitamins, folic acid is synthesized by the bacteria of the large intestine in dogs and cats.


Biotin

Biotin, also known as Vitamin H or B8, is a water-soluble, nitrogen-containing vitamin that is imperative for cell growth, the production of fatty acids, and in the metabolism of fats, carbohydrates, and proteins. Biotin has been shown to strengthen keratin found in nails and footpads. Biotin is synthesized by bacteria in the large intestine and naturally found in Brewer’s Yeast, liver, and alfalfa.


Calcium Pantothenate

Calcium Pantothenate is an organic form of Vitamin B5, or panthothenic acid. Pantothenic acid is a water-soluble vitamin essential in animal metabolism for releasing energy from carbohydrates, fats, and protein. It is the main component CoA and ACP, two co-enzymes that are involved in major body functions, such as antibody production and maintaining membrane integrity.


Zinc Amino Acid Chelate

Zinc is specially bonded (chelated) with amino acids to enhance absorption and assimilation. Zinc is critical to enzyme function for many of the body’s major metabolic pathways. For example, it affects the development of cartilage, blood, bone, keratin, and mammary glands. Wound healing and oxygen transfer also rely on zinc.


Iron Amino Acids Chelate

Iron is an essential mineral and found in all body cells. It is vitally important for red blood cells to transport oxygen throughout the body. Our iron is specially bonded (chelated) with amino acids to enhance absorption and assimilation. Once absorbed from the diet, iron it is stored in the body and seldom lost. As a result, the requirement for iron only increases drastically during periods of unusual blood loss, such as in cases of parturition, major surgery, injury, or severe parasitic infection or gastrointestinal disease.  AAFCO establishes minimum and maximum levels of iron.


Copper Amino Acid Chelate

Copper is a trace mineral necessary in animal nutrition. This copper is specially bonded (chelated) with amino acids to enhance absorption and assimilation. The metabolism and functions of copper are closely tied to those of iron. Copper is necessary for normal absorption and transport of dietary iron. Along with iron, copper is essential for the normal formation of hemoglobin and for reproduction, bone formation, and immunity. AAFCO establishes minimum and maximum dietary levels.


Manganese Amino Acids Chelate

Manganese is a trace mineral critical for brain and nervous system function. Our manganese is specially bonded (chelated) with amino acids to enhance absorption and assimilation. Manganese is also a key component of several cell enzymes that catalyze metabolic reactions and help the body use vitamin E and B1. Manganese is necessary for normal bone development and reproduction. Foods that are good sources of manganese include legumes and whole-grain cereals. Naturally occurring manganese deficiency has not been reported in either dogs or cats.


Cobalt Amino Acids Chelate

Result of the chelation of a soluble salt with amino acids and/or partially hydrolyzed protein. Excellent source of cobalt, which improves use and needed for B12 synthesis.


Choline Chloride

Choline Chloride is a dietary source of choline included in the B-complex vitamins. Choline is necessary for nerve function and fat metabolism and can be manufactured in the body but not at a sufficient rate to meet health requirements. Dietary Choline protects against poor growth, fatty liver, and renal damage in many animals.


Ascorbic Acid

Ascorbic Acid is also known as the nutrient Vitamin C. Vitamin C is a highly effective antioxidant that helps maintain a robust immune system and facilitates nutrient metabolism. While dogs can manufacture their own vitamin C, inclusion in the diet is beneficial especially during times of stress (gestation, lactation, weaning, travel), illness, or old age. Excess is excreted in the urine and not stored in the body.


Beta Carotene

Beta carotene is naturally abundant in orange-colored fruits and vegetables. It is a carotenoid that serves as the pre-cursor to Vitamin A. Vitamin A is an essential vitamin that is necessary for proper body and immune function. It is imperative for vision, and also helps in the development of muscles, bones, and soft tissue. As a group, carotenoids have antioxidant properties, which may help sweep up free radicals.


Sodium Selenite

Sodium Selenite is an essential trace mineral and a major antioxidant nutrient. It provides dietary selenium which is involved with cellular reactions, pancreatic and thymic function, DNA repair, immunity and the detoxification of heavy metals.  In combination with vitamins C and E, selenium is optimally absorbed and helps support the immune system.


Selenium

Selenium promotes bone and joint health. Selenium may improve skin and coat health, potentially reducing dandruff and dry skin. 


Yucca Schidigera

Natural source of digestive aid. Yucca is a desert plant. It is also known to reduce fecal odor.


Rosemary Extract

Rosemary is known as an antioxidant and natural preserver.


Calcium Carbonate

Calcium Carbonate is a mineral that contains a minimum of 38% calcium. Calcium is perhaps best known for its role in the formation and structure of bones and teeth. It is also integral to cardiac function, nerve transmission, muscle movement and several enzyme systems. Circulating calcium has essential roles in blood coagulation, the activation of certain enzyme systems, the maintenance of normal cell-membrane permeability and ion transport.


Lecithin

Lecithin is a phospholipid, a fat like substance found in many food ingredients such as egg. As a functional ingredient, it helps to emulsify fats into smaller, more useable fatty acids.  Lecithin is also proven to help the heart and neurological system.


Glucosamine

Glucosamine hydrochloride (HCl) form is purer and provides more available glucosamine per unit weight and contains much less residual ash. Glucosamine HCl and glucosamine sulfate both work equally well in dogs. 



Useful when reading an ingredients label


Freeze Drying

Freeze drying is a food preservation process that requires no chemicals or additives and effectively retains the nutritional value, color, flavor and cellular structure of the food. It is a process whereby frozen food is placed under a vacuum and water removed to make the raw food shelf-stable. If processed correctly, there is barely any difference between the original food and the rehydrated freeze-dried food.   This is a great way to maintain the integrity of the ingredient.


Single Source Protein

Limiting animal protein sources to a single amino-acid chain can be beneficial for pets with food sensitivities and allergies. Single Source Protein further reduce the likelihood of food allergies and intolerances. 75%-90% of Proteins should come from animal protein.


Kcals

Higher Kcals per cup is good thing - Feed less pick up less. Performance Food should ranger between 550 – 650 kcals. Dog food for moderately active dogs should range 400 – 450 kcals.


Ground


Whole


Chelate Minerals


Protein from Animal Source


Meal



Controversial Ingredients

The controversial ingredients, listed below, do not appear in our Formulas but we thought it would be valuable information to list.


Montmorillonite

Clay is used to absorb water in the intestinal tract, reducing the likelihood of loose stool - It does not offer much nutritional value, when compared to pumpkin. Any of a group of clay minerals characterized by the ability to expand when they absorb large quantities of water. 


Monosodium Phosphate

Common industrial chemical. Monosodium phosphate, also known as anhydrous monobasic sodium phosphate and sodium dihydrogen phosphate, is an inorganic compound of sodium with dihydrogen phosphate anion. One of many sodium phosphates, it is a common industrial chemical.


Canola Oil

Most of the world’s canola crop is genetically modified -  therefore it is important to inquire with the manufacturer about how they source it. Canola is a genetically engineered plant developed in Canada from the Rapeseed Plant, which is part of the mustard family of plants. It is highly refined and made with an unnatural processing method that involves high heat, deodorization, and the toxic solvent hexane. Significant amounts of trans fats are formed during this process.  Canola oil is extracted from rapeseeds that have been bred to contain less of some unfavorable substances. 


Alfalfa Meal

More commonly associated with horse feed. Alfalfa is high in protein, proteins derived from plants don’t contain all the amino acids your carnivorous dog requires.


Tomato Pomace

May be considered an inexpensive filler - does not offer much nutrition value when compared to pumpkin. Tomato Pomace is a by-product remaining after processing tomato juice, soup and ketchup. Used to absorb water in intestines. May be considered an inexpensive filler. Does not offer much nutrition value, when compared to pumpkin.


Taurine Supplement

Taurine is an export-oriented product in China, almost 90% of the global taurine is produced by China, therefore it is important to inquire with the manufacturer about how they source it. Taurine supplements may be beneficial for dogs that have taurine deficiency and heart failure. Taurine is a beta amino acid required by cats but not dogs.


Natural Chicken Flavor

Even though natural flavors sound perfectly healthy, unfortunately, it is hard to know exactly what this ingredient really is. Could be MSG. Inquire with the food manufacturer. 


Pork Meal

Pork Meal protein is high in ash, a high ash content signifies a lower grade meal. Although pork meal contains nearly 300% more protein than fresh pork, it can also be high in ash — about 25-30%. 


Dried Egg Product

Any dog with a chicken allergy won’t be able to eat food with Eggs or Egg Product. A dehydrated form of shell-free eggs. Quality can vary significantly. Lower grade egg product can even come from commercial hatcheries — from eggs that have failed to hatch. 


Peas

Research indicates that Pea Protein, Pea fiber could lead to lower sperm counts.


Fish meal

Fish meal can basically be anything, low grade, from the water.  Look for specific fish like salmon, herring, or whitefish meal.  


Menhaden Fish

Menhaden Fish is used add palatability to the product - Menhaden Fish contains 84%-90% water, which is removed during the manufacturing process. Look for ingredients like "Menhaden Fish Meal".  When the moisture of the Menhaden Fish is cooked out than it is a called a meal. Protein comes from meat dense ingredients like meat meals or dehydrated meats. Liquid proteins are often present to add palatability to the product. 


Yeast Extracts

Some food manufacturers use yeast extract instead to avoid adding "MSG" to the food packaging label. Commonly used as food additives or flavourings, or as nutrients for bacterial culture media. Yeast extracts and fermented foods contain glutamic acid, which, in solution with sodium ions, is the same as monosodium glutamate.


Hydrolyzed Yeast

Hydrolized yeast is used as a flavor enhancer which may contain MSG. Autolyzed Yeast, Maltodextrin, Hydrolyzed Pea Protein and Sodium Caseinate are the common or usual names of some ingredients that contain Monosodium Glutamate (MSG).


Meat Meal

It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can contain any species of animal. Meal is a dried and more concentrated form of the mammal, poultry or fish protein from striated muscle. If you feed a high quality kibble diet with “Chicken Meal” as the first ingredient, you know your pet is getting all of the benefits of this highly digestible protein. It is important to make sure the meal is protein specific (Beef Meal, Lamb Meal), and not generic like Meat Meal or By-Product Meal which by definition can contain any species of animal.


Salmon

Contributes far less concentrated animal protein to a product, since 60-75% of the weight is water, which is removed during the manufacturing process. Look for ingredients like "Salmon Meal".


Ocean Fish Meal

Made from almost any type of whole ocean fish or ocean fish cuttings - Ideally, the manufacturer should list what type of fish it is.



Coupon Messaging


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10% OFF with purchase of 2+ bags of same formula. Applied at Checkout. (OFFER VALID ON QUALIFIED FORMULAS)


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Extra 5% OFF with every AUTO SHIP order.


40% OFF

All Canine Supplements.